AI and Google search visibility, Brisbane

We make ChatGPT close deals for you in 90 days without hiring a salesperson

Salt gets Australian businesses named in the answers that ChatGPT, Gemini, and Claude give buyers. A free audit shows exactly where a business sits today against its competitors.

  • 5.0 Google Reviews
  • 100% client retention rate with AI/SEO retainers
  • Tracked across ChatGPT, Gemini, Claude and AI Overviews
  • Brisbane studio, every service in house

Free AI visibility audit

No obligation. The report is kept whether Salt is engaged or not.

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Do it now

Open ChatGPT and type the thing your customers type.

ChatGPT prompt: best lawyers for commercial litigation in Brisbane for medium sized businesses The Prompt
ChatGPT answer naming a Brisbane law firm first The Answer Named first, enquiry already trusted One answer, not ten links No ads, no way to buy the position

AI does not return a page of options. It returns a decision. The businesses named in that answer collect enquiries from buyers who are already sold before they land on a website.

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Buyer behaviour

Buyers stopped scrolling
and started asking

People now ask AI who to hire. Some still use Google, but they read the AI overview at the top and stop there. Either way, the answer names a handful of businesses. Most Australian businesses are not on that list yet, which makes it the biggest open door in marketing right now.

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5x

higher conversion rate from AI search traffic, 14.2 % against 2.8 % from Google organic.

95%

of deals go to a vendor already shortlisted before first contact, those are some tough odds.

36%

of Australian internet users now start at least one search a day by asking an AI assistant.

2.5

names on the shortlist now, down from 3.2. AI is becoming more concise.

Evidence

What this looks like once it is running

5.0 on Google

#1

In Industry

16,000+

Traffic/ month

3x

more visibility on AI than runner up competitor

best mobility scooter company in Australia

$344,000

made in 1 month through search

#1

in the industry

286

keywords ranking number 1

best fuel tank supplier in Brisbane

1250%

increase in traffic in 3 months

#1

in the industry within 3 months

35

first position keywords within 3 months

best coating removal company in Australia

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The process

How a business gets named

  1. 1

    Pages and content

    Service pages, location pages and deep research articles every month. A direct answer under every heading, structured so AI can quote it.

  2. 2

    Foundations

    Technical SEO, schema, entity consistency and crawler access. Site architecture rebuilt so AI engines can read the business cleanly.

  3. 3

    Social media

    LinkedIn and Instagram produced and published in house. AI reads captions, profiles and transcripts when it decides who holds authority in a category.

  4. 4

    Content that answers

    Reddit, Medium, local citations, reviews and brand mentions. The sources a business does not control carry the most weight.

The offer

What comes back in the audit

A real report on where the business sits in AI search today.

What it costs

Nothing. The audit is run whether or not there is a fit.

What it does not include

A credentials deck. A junior reading a script. A follow up sequence that was not asked for.

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  • Visibility score across all engines

    How often the business is named in ChatGPT, Gemini and Claude for the prompts its buyers actually use.

  • The competitor gap.

    Which businesses are being named instead, and how often.

  • Sentiment

    The exact language AI uses when it mentions the business, and whether that language helps or hurts.

  • Where AI is pulling from

    The sites AI cites in that category, and which ones have no mention of the business.

  • The first three fixes

    In priority order, with a rough timeline.

What changed

Ranking on Google and being named by AI are two different jobs.

Winner takes it

One answer replaces ten results. Position two on Google still gets clicks. Second place in an AI answer often does not exist.

Structure decides it

AI reads structure, not keywords. Entities, schema, clean architecture and consistent information across the web decide who gets cited.

Different sources

The citation sources are not Google's. AI engines pull from directories, review sites, forums and publications that traditional SEO ignores.

No ad unit

Nobody can buy the spot. There is no ad unit in an AI answer. It is earned or it is lost.

Who this audit is built for

Good fit

  • Established businesses with a real site and genuine expertise to publish
  • Categories where buyers research before they enquire
  • Directors who want the number reported, not impressions
  • Businesses playing a long term game, not a thirty day one

Not a fit

  • Businesses that need a result inside thirty days
  • Anyone shopping on price over value
  • Categories nobody searches for
  • Teams with no one to answer an enquiry when it lands
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Trusted by 50+ Brisbane and national brands

The Salt team in the Albion studio

Who runs it

The team behind the audit

Salt is a performance and creative agency in Brisbane with 12 specialists. Paid media, organic, web and video/photo run out of one team, with the same strategist across every channel. Every service delivered in house, no subcontractors.

  • 5.0 Google Reviews
  • 100% client retention since 2019 with SEO retainers
  • 50+ brands
  • Based in Albion, Brisbane
Get the free audit

Frequently asked questions about AI search visibility

Is the audit actually free, or is it a sales call?

It is free. Salt builds the report, sends it, and can walk through the findings on a 30 minute call. If the business is already in good shape, Salt says so and leaves it there. The report is kept either way.

How long does AI visibility take to move?

Most businesses see first mentions within 60 to 90 days, depending on the category and how much groundwork is already in place. The audit gives a realistic timeline for the business specifically.

How is this different to the SEO we already pay for?

Traditional SEO chases rankings on a results page. AI search decides from structure, entities and third party sources, many of which SEO programs never touch. The two overlap, but they are different jobs.

Which AI engines does Salt track?

ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews, for the prompts real buyers in the category use.

What does it cost if the business proceeds?

Pricing depends on scope, category and pace. The audit comes with a clear proposal and a fixed monthly price, with deliverables itemised.

Who runs the account day to day?

One named strategist in the Albion studio, backed by the in house content, social and technical team. No subcontractors.

Find out what AI says about the business today.

Free audit, no obligation.

Trusted by 50+ Brisbane and Australian brands